Meet the Team
Ali Hollest
Group Coaching Head Coach
Personalised Training Plans
With over a decade of experience in both coaching and competing across all distances of triathlon and swimrun, I am passionate about guiding athletes to achieve their best through a holistic approach. My coaching philosophy centers on the belief that creating the right environment—one that fosters overall well-being and self-belief—is crucial for athletes to excel not just in multisport, but in life.
​
Throughout my triathlon journey, I’ve learned that a training plan is just one piece of the puzzle. The true key to success lies in how well an athlete can apply that plan within a supportive and balanced environment. This is where I thrive as a coach—helping you build the mindset, confidence, and resilience needed to continually evolve into the best version of yourself.
​
I am also deeply committed to well-being, which led me to create The Evolve Pod. Through this podcast, I share inspiring stories of everyday heroes who have found strength in adversity, reminding us all of the power of perseverance and growth.
​
Having completed three Ironman races, in 2020 I planned and completed the first ever Snowdon 6 Ways Challenge, ascending all the major routes of Snowdon in one continuous running effort.
Balancing my own training with being a dedicated father to three young children, I understand the importance of harmonising life!
Annie Hollest
Video Analysis & Freestyle Expert
Sports Massage Therapist
Specialist in freestyle technique correction, swimming and body biomechanics, injury recovery & pain relief.
​
I enjoy coaching swimmers and triathletes of all abilities, whether you're a beginner, improver or age grouper. I love analysing your stroke to perfect your freestyle technique and optimise your stroke efficiency using my scientific knowledge and experience with all different types of swimmer. I adapt each session to work on what's holding you back individually and have a positive friendly coaching style which gets results.
While studying Sports and Exercise Science & Psychology at Oxford Brookes University between 2005-2009, I trained as a Triathlon & Swimming Coach and worked for Oxford Tri Club and managed the Oxford University adult swimming programme.
I worked for Swim Smooth, which included helping to create and deliver national British Triathlon Coach Education; development of the new ASA Level 2 Open Water Swimming Coaching qualification; and designing and writing training plans and online content.
I've written several articles for 220 Triathlon Magazine, including Mistakes Triathletes Make in Swimming Training and Open Water Swimming Mistakes.
I'm also a Sport Therapist, delivering sports massage, pain relief and injury rehabilitation in my home clinic in Steventon.
I balance work with being a Mum to our three young children and try to keep fit in my spare time with kayaking, running, swimming and yoga.
